Squid Games Boosts Netflix’s Share Value
Posted 23,October

By Chaveendra Dunuwille

In International News

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Squid Games has made a name for itself as one of the most popular TV shows in 2021. It stands apart from its contemporaries due to its popularity & low production cost. According to Bloomberg, Netflix estimates that the popular South Korean show will create $900 million in value. 

The recorded production cost of the first season was $21.4 million, which is around $2.4 million per episode. 

The show’s plot revolves around hundreds of in-debt participants competing in a series of children’s games to win the ultimate cash price, but with a deadly twist. The show, which generated $891.1 million in impact value alone, boosted investor confidence in the online streaming platform, which has suffered due to a lack of hit shows and slowed production of new content due to Co-vid 19. Since the release of ‘Squid Games,’ Netflix’s share value has increased by 7% to $278.1. 

The show also offers the best glimpse into Netflix’s self-selected viewership metric, which determines how the company judges the success of a show. Netflix has historically been redacted much of the information involving its metric system in streaming data releases. While Netflix has disclosed how many people started watching the show, it is yet to release data on how many people stuck around to watch the show (stickiness) and how many people have completed it (completion). 

According to the data available, 132 million people watched the last two minutes of Squid Games in the show’s first 23 days, breaking the record set by the hit series Bridgeton. 89% of the people have watched at least 75 mins of the show & 66% (87 million) finished the series within the first 23 days. This amounted to a collective 1.5 billion hours of watching the show.